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Modern Building Design

Strategy, Influence & Commercial Excellence

This highly practical one-day foundation programme is designed for medical device sales professionals looking to build a strong, structured approach to selling in complex clinical environments.

Participants learn how to position themselves as trusted clinical partners developing the core skills required to engage clinicians, influence stakeholders, and progress opportunities ethically and effectively.

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Through a combination of expert-led teaching, real-world scenarios, and hands-on exercises, delegates leave with immediately applicable tools to improve sales conversations, manage opportunities, and drive better commercial outcomes in healthcare settings.

Course Content - Medical Device Sales Training (1 Day)

1. Sales Philosophy
2. Principles of Selling
3. Competitor Awareness
4. Sales Conversation Skills

5. Progressing the Sales Cycle

6. Closing Sales

7. Sales Effectiveness & CRM Best Practice

Course Outcomes

​​By the end of the programme, participants will:

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  • Position themselves as credible clinical partners, building trust with healthcare professionals

  • Conduct structured, high-impact sales conversations that uncover real clinical and commercial needs

  • Clearly articulate value, linking product features to clinical outcomes and economic benefits

  • Handle objections and competitive challenges with confidence, using evidence-based responses

  • Progress opportunities more effectively, with clear next steps and stronger deal momentum

  • Close business professionally and ethically, increasing win rates without being pushy

  • Plan and execute sales activity more effectively, improving territory performance

  • Use CRM consistently and strategically, enhancing visibility, forecasting accuracy, and pipeline management

Location: London and Birmingham

Price: £795 per person

Refreshments and lunch included

Expert‑Led, Practical Delivery

All programmes are delivered by highly experienced learning and development professionals with deep commercial expertise. Sessions are high‑energy, interactive and practical, creating a safe environment for discussion, skill development and application. Learning doesn’t stop at the workshop. We focus on immediate application in the workplace, with clear takeaways that support ongoing development and performance improvement

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