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In modern CRO markets, technical capability gets you considered. Commercial capability gets you selected.

The most successful CRO business development professionals are trusted commercial advisors

who understand science, strategy, relationships and customer psychology equally well.

The CRO market is one of the most commercially complex and competitive sectors.

Success is driven by scientific capability, ability to influence strategy, build credibility,

and win long-term partnerships.

Business meeting

This advanced programme equips experienced business development professionals with the commercial skills required to navigate complexity, differentiate effectively, and secure high-value, multi-year opportunities.

Course Content - Commercial Sales CRO Business Development  (2 Days)

Day 1:

Strategic Selling & Opportunity Creation in CRO Markets

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  • The Evolution of CRO Business Development

  • Strategic Selling in CRO Environments

  • Advanced Networking and Opportunity Creation

  • Opportunity Qualification and Pipeline Management

  • Influencing Scientific and Executive Stakeholders

Day 2: 

Influence, Negotiation & Commercial Growth Excellence

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  • Strategic Account Management and Account Growth

  • Bid Strategy and Competitive Positioning

  • Negotiation and Commercial Closing Skills

  • Executive Presence and Personal Brand

  • ​The Strategic CRO Business Development Leader

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Ultimately, participants will leave equipped to drive sustainable revenue growth—transforming technical expertise into commercial advantage.

Course Outcomes

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By the end of this programme, participants will be able to:

 

  • Position CRO services effectively within a highly competitive outsourcing market

  • Build compelling, value-led commercial narratives around scientific capability

  • Identify, qualify, and prioritise high-value opportunities

  • Navigate complex stakeholder environments with confidence

  • Influence outsourcing strategy and decision-making

  • Develop and grow strategic client partnerships

  • Improve bid strategy, proposal quality, and conversion rates

  • Negotiate more effectively while protecting margin and value

  • Strengthen personal credibility and executive presence

Location: London and Birmingham

Price: £1795 per person

Dates: Various dates available

Refreshments and lunch included

Expert‑Led, Practical Delivery

All programmes are delivered by highly experienced learning and development professionals with deep commercial expertise. Sessions are high‑energy, interactive and practical, creating a safe environment for discussion, skill development and application. Learning doesn’t stop at the workshop. We focus on immediate application in the workplace, with clear takeaways that support ongoing development and performance improvement

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