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Modern Glass Buildings

Strategic Leadership, Advanced Coaching & Commercial Excellence

Medical device sales leaders operate in an increasingly complex and demanding environment where success depends on more than strong teams and product expertise. It requires strategic leadership, commercial acumen, and the ability to influence across multiple stakeholders while driving consistent performance.

Business meeting

This advanced two-day programme is designed to elevate experienced sales leaders from operational management to high-impact commercial leadership, equipping them with the insight, tools, and behaviours needed to lead teams, shape strategy, and deliver sustainable growth.

Course Content - Sales Management in Medical Device (2 Days)

Day 1: Strategic Leadership & Commercial Excellence

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  • Evolving from manager to strategic commercial leader

  • Leveraging behavioural profiling to lead, coach, and influence at a senior level

  • Mastering advanced coaching to drive behavioural change and performance

  • Strengthening commercial and financial acumen, including pricing and deal economics

  • Leading territory, account, and resource strategy

  • Building and sustaining high-performance team cultures

Day 2: Influence, Governance & Organisational Impact

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  • Influencing senior stakeholders and supporting complex deal environments

  • Driving forecasting accuracy and pipeline governance

  • Leading negotiation strategy to protect value and margin

  • Strengthening cross-functional leadership across commercial and clinical teams

  • Enhancing strategic decision-making in complex, high-stakes situations

  • Developing a practical 90-day leadership action plan

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Each participant will leave with a clear, structured plan to implement immediately, including a 90-day leadership roadmap, team development strategy, and pipeline governance framework.

Course Outcomes

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By the end of this programme, participants will be able to:

  • Lead with greater strategic clarity and commercial focus

  • Coach teams more effectively to improve performance, mindset, and execution

  • Strengthen forecasting accuracy, pipeline discipline, and deal qualification

  • Influence senior stakeholders and shape high-value commercial outcomes

  • Lead complex negotiations while protecting margin and value

  • Drive alignment across teams to improve execution and adoption

  • Make confident, high-impact decisions in ambiguous or high-pressure situations

Location: London and Birmingham

Price: £1795 per person

Dates: Various dates available

Refreshments and lunch included

Expert‑Led, Practical Delivery

All programmes are delivered by highly experienced learning and development professionals with deep commercial expertise. Sessions are high‑energy, interactive and practical, creating a safe environment for discussion, skill development and application. Learning doesn’t stop at the workshop. We focus on immediate application in the workplace, with clear takeaways that support ongoing development and performance improvement

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