Sales Leadership in Medical Devices

Service Description

Introduction Medical device sales leaders operate in an increasingly complex and demanding environment—where success depends on more than strong teams and product expertise. It requires strategic leadership, commercial acumen, and the ability to influence across multiple stakeholders while driving consistent performance. This advanced two-day programme is designed to elevate experienced sales leaders from operational management to high-impact commercial leadership—equipping them with the insight, tools, and behaviours needed to lead teams, shape strategy, and deliver sustainable growth. Course Content Day 1: Strategic Leadership & Commercial Excellence Evolving from manager to strategic commercial leader Leveraging behavioural profiling to lead, coach, and influence at a senior level Mastering advanced coaching to drive behavioural change and performance Strengthening commercial and financial acumen, including pricing and deal economics Leading territory, account, and resource strategy Building and sustaining high-performance team cultures Day 2: Influence, Governance & Organisational Impact Influencing senior stakeholders and supporting complex deal environments Driving forecasting accuracy and pipeline governance Leading negotiation strategy to protect value and margin Strengthening cross-functional leadership across commercial and clinical teams Enhancing strategic decision-making in complex, high-stakes situations Developing a practical 90-day leadership action plan Course Outcomes By the end of this programme, participants will be able to: Lead with greater strategic clarity and commercial focus Coach teams more effectively to improve performance, mindset, and execution Strengthen forecasting accuracy, pipeline discipline, and deal qualification Influence senior stakeholders and shape high-value commercial outcomes Lead complex negotiations while protecting margin and value Drive alignment across teams to improve execution and adoption Make confident, high-impact decisions in ambiguous or high-pressure situations Each participant will leave with a clear, structured plan to implement immediately, including a 90-day leadership roadmap, team development strategy, and pipeline governance framework. Price: £1795 per person (2 days) Includes: Full-day training Practical exercises and role play Tools, templates, and frameworks Course materials