CRO Business Development Skills

Service Description

Introduction The CRO market has evolved into one of the most commercially complex and competitive sectors within life sciences. Success is no longer driven by scientific capability alone, but by the ability to influence strategy, build credibility, and win long-term partnerships. This advanced programme equips experienced business development professionals with the commercial skills required to navigate complexity, differentiate effectively, and secure high-value, multi-year opportunities. Course Content Strategic Commercial Foundations Advanced Strategic Selling Opportunity Creation & Pipeline Development Opportunity Qualification & Pipeline Governance Stakeholder Influence & Engagement Strategic Account Management & Growth Bid Strategy & Competitive Positioning Negotiation & Commercial Closing Executive Presence & Personal Brand Final Capstone Workshop Course Outcomes By the end of this programme, participants will be able to: Position CRO services effectively within a highly competitive outsourcing market Build compelling, value-led commercial narratives around scientific capability Identify, qualify, and prioritise high-value opportunities Navigate complex stakeholder environments with confidence Influence outsourcing strategy and decision-making Develop and grow strategic client partnerships Improve bid strategy, proposal quality, and conversion rates Negotiate more effectively while protecting margin and value Strengthen personal credibility and executive presence Ultimately, participants will leave equipped to drive sustainable revenue growth—transforming technical expertise into commercial advantage. Price: £1795 per person (2 days) Includes: Full-day training Practical exercises and role play Tools, templates, and frameworks Course materials