Advanced Medical Device Sales

Service Description

Advanced Medical Device Sales Training - 2 days Introduction / Overview Selling medical devices today requires far more than product knowledge and relationships. Complex stakeholder groups, increasing financial scrutiny, and the need to demonstrate clear clinical and economic value mean that sales professionals must operate with greater sophistication, influence, and strategic intent. This two-day highly practical programme is designed specifically for medical device sales professionals operating in complex healthcare systems and is particularly valuable for those looking to strengthen their ability to navigate complex stakeholder environments, build clinician advocacy, and accelerate deal progression. Course Content Day 1: Foundations & Clinician-Centric Selling Understanding the Modern Healthcare Buying Landscape • Applying Sales Methodologies to Medical Device Sales • Delivering effective Value-Based Selling • Building structured Sales Effectiveness Plans • Translating learning into practical field application Day 2: Skills That Move Opportunities Forward • Managing the Medical Device Sales Process end-to-end • Handling Market-Specific Objections with confidence • Influencing Without Formal Authority in clinical environments • Navigating and aligning Multiple Stakeholders • Developing a Personal Action Plan to drive immediate impact Course Outcomes By the end of this programme, participants will be able to: • Navigate complex healthcare decision-making environments with confidence • Engage clinicians and stakeholders using a value-led, patient-centric approach • Apply structured sales methodologies to improve consistency and effectiveness • Progress opportunities more effectively through complex sales cycles • Handle objections and resistance in a confident, credible manner • Influence key stakeholders—even without formal authority • Build and execute clear, actionable plans to accelerate sales performance Ultimately, participants will leave equipped to create momentum in every opportunity, turning clinical conversations into measurable commercial results. Price: £1795 per person (2day programme) Includes: Full-day training Practical exercises and role play Tools, templates, and frameworks Course materials